Cox needed an expansive photography library for the launch of Cox Mobile — images that could flex across a range of uses, from brand hero shots to people using their phones in everyday moments to product-as-hero shots in real settings.
Cox's brand was all about connection, so our mission was to capture real moments of human connection that felt relatable, unique, and unstaged. Casting reflected the actual diversity of Cox's customers: authentic family, friends, neighbors, unexpected friendships. The goal was for the viewer to feel like they were catching a glimpse of someone's real life.
Below is a selection from the 150 final images we delivered; click on thumbnails to view larger.
Photographer: Shaun Fenn
Producer: Smith and Union
